Bestselling author and broadcast legend Bruce Whitfield is back with a bold new News24 podcast.
Bruce Whitfield’s Business Week won’t waste your time.
Instead, each episode will focus on the one business news story that will change your world.
Listeners will also get investment and personal finance advice from top experts, and the inside track on SA’s most successful hustles.
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"I am so excited to share this brand-new format which will deliver everything you need to know from money to markets to mavericks, millionaires and many marvellous insights to help you better understand and navigate the complex world in which we live."
Bruce Whitfield
Whitfield hosted The Money Show on 702 and Cape Talk for more than 20 years and is the author of four books, The Upside of Down: How chaos and uncertainty create opportunity in South Africa, Genius: How to Thrive at the Edge of Chaos, The One Thing and a soon-to-be-released biography of a fast-growing SA company co-authored with Professor Adrian Saville at Gibs.
Whitfield has a reputation for sharp business analysis and zero tolerance for the mundane.
Every week, at 17:00 on a Thursday, News24 readers will get his take on what you need to know, and how to get ahead. The new News24 podcast is sponsored by Capitec.
To catch every episode of Bruce Whitfield’s Business Week, click the follow and subscribe buttons on News24’s on Spotify, Apple and YouTube podcast channels.
Previous episodes
Episode 45
WeBuyCars backs itself as Chinese brands shake the showroom. Plus: Southern Sun’s best year yet
Episode 42
Can Trump find his oil price offramp? Plus: Khayelitsha Cookies clear for takeoff
Episode 36
What will it take for SA to create 5 million jobs in 10 years? Can China help?
Episode 35
Sanlam bets big on India, oil market jitters and Virgin Active pumps up the jam
Episode 3
SAB’s booze problem, Carol Paton on trade — and the South African who runs the Edinburgh Fringe
Episode 1
Why the US always wins, veteran CEO on SA’s next move, and how to become a looter
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My dad was an AI expert in the 1970s – and very good at it.
But watching him work put me off following in his footsteps. He was a practitioner of the original AI – Artificial Insemination.
I was about five, watching my gloveless father deftly applying brim-full life-giving straws to a long line of bewildered bovines, and knew it was not going to be on my “top ten things to do with your life before you die” list.
Instead, I found myself captivated by the biggest story of the time playing out on the radio. It was about something called “Watergate” and an American president called “Nixon” who seemed to be in a spot of bother. I had no idea what it was about, but I knew it was fascinating, and one day I too would ‘be on the radio’ and part of a world that did not involve cows, hay fever and manure.
My name is Bruce Whitfield. I am a storyteller and now the host of Bruce Whitfield’s Business Week – it’s business without the boring bits.
It’s a brand-new partnership with the team at News24, and lands weekly at 17:00. My goal is to keep you as transfixed to your favourite podcast platform as I was to my dad’s FM radio all those years ago.
As it happens, I did get to follow that dream, and delivered the multi-award-winning Money Show and its forerunner, The World at Six for 21 years.
I have taken a year out to try new things. I have written two books; the second is out later this year. I have expanded my horizons and had the time to learn new things, so that I am better able to serve you and help you make sense of a world that is at its most uncertain and vulnerable since the fall of the Berlin wall.
I am so excited to share this brand-new format, which will deliver everything you need to know – from money to markets to mavericks, millionaires and many marvellous insights to help you better understand and navigate the complex world in which we live.
The first edition of Bruce Whitfield’s Business Week lands at 17:00 on Thursday 17 July 2025.
It’s business. Without the boring bits.
Bruce Whitfield back on the mic with a new weekly News24 podcast
Acclaimed financial journalist Bruce Whitfield’s new podcast kicks off on News24 later this week. Whitfield sees his job as delivering ‘great business content without the boring bits’. His goal is to show why business matters in everyone’s life — and to make it relatable.
Image credits: Simon Sonnekus/News24; Fleaz/iStock / Getty Images Plus.
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